Protect your hair this summer with the Tropical Line by Alter Ego Italy!
Summer is approaching and the hot sandy beaches are calling us! All we want to do is laze in the sun. And in these ...
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Anthony Galifot, un artiste aux multiples facettes
Anthony Galifot sera l’invité de Kevins-Kyle lors du lancement de la collection The Story Chapitre 3 l...
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Vegetable charcoal, your beauty ally all year round!
Do you know the benefits of vegetable charcoal on your hair? Have you ever felt the effects of an active lifest...
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Tips and tricks! The #1 purple shampoo and its new conditioner - Alter Ego Italy
Maybe you’ve noticed that the beloved purple shampoo Silver Maintain Color  recently  had a change ...
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Tips for beautiful blonde hair – Alter Ego Italy
Whether your hair is colored platinum, ash, or dark blonde, it’s more fragile than natural hair, so it’...
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Add sparkle to your color with Alter Ego Passion masks
For natural or colored hair Whether it is to maintain your hair color in-between two appointments or simply to revi...
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Healthy, silky, and shiny hair starts with a healthy scalp!
Have you heard about dermo hair care? Do you know who it’s made for? It’s made for women, men, and teen...
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