Tips for beautiful blonde hair – Alter Ego Italy

Whether your hair is colored platinum, ash, or dark blonde, it’s more fragile than natural hair, so it’s important to use a quality product to keep it healthy.

Alter Ego’s Be Blonde products are adapted to maintain the color of colored blonde hair. The active ingredient (Active Shine Complex Hydra Hair) regenerates the structure of the hair, giving it brightness and softness.  

How to correct the shade ?

One of the most popular products for blonde hair is without a doubt the purple shampoo. This shampoo helps you get rid of undesirable reflections or yellow nuances. The Color Maintain Silver Shampoo, available in the Nourishing Spa section, is highly effective in fighting the effect of time on your color. The purple offsets the yellow that can sometimes appear in blonde or white hair. The results are remarkably effective. Be careful not to use too much of this product, as your hair can suddenly appear bluer. One application a week is generally enough for it to act, so it can be paired with another shampoo. Remember that the beloved Color Maintain Silver Shampoo will soon be available as part of Alter Ego’s Arganikare Day Therapy family.

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How to protect your hair ?

Our hair is exposed to daily aggressors like the sun, the heat of a hair dryer, straightener, or curling iron, or using too much shampoo. To avoid dry and brittle hair, it’s important to maintain good habits.

Beginning your routine with a shampoo made for your type of hair is essential. Using a conditioner is also a good and simple way to take care of your hair: post-shampoo, work a small amount through your hair and leave it on for 3 to 5 minutes before rinsing.

Dyeing your hair can be damaging. An brightening spray can help you restore your hair fiber. Simply spray it on dry hair after combing.

How to hydrate your hair ?

Finally, hydrating your hair with a weekly mask will help keep it soft and silky. This type of product can hydrate your hair even more deeply than conditioner. You can leave it on wet hair for 3 to 5 minutes, then rinse it off. The key takeaway for healthy hair is to use professional products. By adding a couple more minutes to your daily routine, you can prevent your hair color from fading and keep it soft and bright