About us


Alter Ego Italy is a brand of professional hairdressing products with a totally Italian identity whose mission is to convey the excellence of Italian craftmanship.

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Our objective is to share our passion, assist hair salons with our team of dedicated trainers and expert technicians.       

The strengths of Alter Ego Italy:

  • Quality products for hair salons and their clients
  • Innovative and ultra-technological formulations
  • A passion for colour that translates into a wide variety of shades and ultra-performance hair colouring
  • A passion for fashion and beauty that unleashes hairdressers’ creative power
  • A characteristic brand
  • Eco-conscious products dedicated to scalp and hair treatment  
  • A 360˚ proposal for hair salons: Color, Shapes, Styles, Care and Men.


Alter Ego Italy. Since 1988.



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